Apple pins a Retina display onto the next iPad mini

Apple pins a Retina display onto the next iPad mini

Summary: The iPad mini is getting a much-needed face lift -- with a price hike.

TOPICS: Mobility, Apple, iOS, iPad, Tablets

It had to happen eventually, but there have been serious doubts that Apple wouldn't be able to deliver an iPad mini with its trademark Retina display this year.

Those suspicions can now be put to rest.

But Apple leadership kept eager beavers waiting as long as possible, drawing out the suspense by focusing on Mac OS X Mavericks, iOS and other software updates for the first hour of its invite-only presentation in San Francisco on Tuesday morning.

Albeit not exactly surprising, Apple senior vice president Phil Schiller admitted to the audience that the most requested feature for the sized-down iPad was a Retina Display -- and that's exactly what is on the way.

The next-generation will be outfitted with a 7.9-inch Retina display with a 2,048 by 1,536 pixel resolution.

That notable upgrade is going to cost consumers though, bumping up the starting price to $399 for the 16GB Wi-Fi only version, available in black or white when it rolls out at some point in November.

By comparison, the new 9.7-inch iPad Air will start at $499, while the iPad 2 somehow lives on at $399 too.

For customers who don't necessarily want to pay that much, Apple is keeping the first-generation Mini around, cutting the starting price to $299. Super-savvy shoppers might already know that refurbished models have already been priced at $279 for awhile now, meaning those prices could drop for an even better deal soon.


Otherwise, this is a fairly standard upgrade for the iPad mini brand across the board.

Additional features include the A7 chip, boosting the graphics power up to eight times faster and the device overall four times faster. The battery life stays put at roughly 10 hours.

Ending the debut on a far-less glamorous note, Schiller also introduced some new standard covers for the iPad Mini, starting at $39, as well as a case that starts at $69.

Images via CNET

Topics: Mobility, Apple, iOS, iPad, Tablets

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  • Marketing gimmiks

    Apple needs new ways to rip-off consumers. Because iPad mini sales affected the bigger cousin, Apple is forced to increase the price of mini...
    • even as someone who is not an apple fan

      , they do deserve their success. You can thank them for giving MS a much needed kick in the pants and giving you windows phone 8. Without apple you'd still be running windows CE on your pocket organizer.
    • gimmicks

      ((( "Because iPad mini sales affected the bigger cousin, Apple is forced to increase the price of mini..." )))

      The iPad mini costs more now because it has the same A7 chip and internals as the iPad Air, as well as a Retina Display. Previously, the iPad mini had a lesser screen and processor.
    • At least they sell a tablet that works...

      Not a tablet, ultrabook wanna be like the Surface, et al.

      People aren't as dumb as you feel. If the iPad had no value it would have remained on the shelfs like the Surface RT, the Zune and the Kin.

      Hundreds of tablets debuted before the iPad and all mostly collected dust on the buyers desks including the HP TouchPad, RIMs PlayBook, Motorola Xoom and the first Galaxy Tabs.

      Until someone hit the spot, customers came in droves.
  • Really? My new Kindle fire HDX blows this away.

    The kindle fire HDX 7" with32 GB for $269 at 323 PPI really makes this seem way over priced.
    I really hope people actually do some comparison shopping before they dish out for this.
    • Is it Google in there?

      ....yep... sorry no interested by a spyware tablet
    • Nexus 7 is spec wise comparable to Kindle Fire HDX and the iPad mini....

      But as Apple strictly mentioned, iPads are used more than Android and Windows RT tablets.

      Why? Because the use cases are more defined and the iPhone to iPad extension is also more clearly defined.

      In my home we have three Android tablets (Lenovo A1, HP Slate 7 and a generic 7" tablet with Jelly Bean) The A1 was far too limited, the generic 7" is way too slow and the HP Slate 7 lacks connection capabilities.

      All of us have iPhone and we use them all the time, while the tablets gather dust. A friend of mine loaned me an iPad 2 for just two days and he had to forcibly take it from my hands even though it didn't have my account set in.
  • Retina = More Expensive

    $399 for small iPad - no thanks, too expensive.
    $399 for iPad2 - no thanks, too old.
    $499 for iPad Air - Ok, but only 16GB?

    $499 for Nokia Lumia 1520 tablet. Much better value, better specs, better accessories.
    Sean Foley
    • there is little value in having few good apps, in 2013

      I mean, these things are just rectangles. Maybe you can use it as a cutting board.
      • Let me name a few good apps

        Ms Outlook, MS Word, Ms Excel, Ms Powerpoint.

        Need more ?
        • Re: Need more ?


          Nobody buys a tablet to run Office on it. People who need Office are better served by a notebook.
          • That is why tablets are becoming so popular in enterprise

            because "NOBODY" buys tablets to run office or do work or byod or any of the other nonsense the rest of the world is talking about.

            You can't redefine the world in order to make your belief the right way of doing something.
          • "NOBODY" buys tablets to run Office

            ((( "That is why tablets are becoming so popular in enterprise" )))

            Tablets that run Microsoft Office are nearly nonexistent in the enterprise. When people refer to tablets in the enterprise, they're predominantly talking about iPads.
      • I'm not a fan of Windows RT

        but anything with a full powered web browser in my opinion has far more value than any collection of scaled down apps.

        Having a selection of apps is nice, but having a crippled scaled down web browser has a much greated impact on what I use a computing device for.

        I don't see the point of having 64 bit processor, massive screen resolution and high speed wifi if the browser is designed for the constraints of a phone.
  • I Was going to get a Mini

    But $399 is not what I expected. If it was $329, I could grin and bear it...but at $399 I can't justify it anymore. Sorry Apple.
    • Get a surface then...

      ...and you will get a full featured tablet for 349$
    • I Can!

      I just sold my 16GB mini AT&T cellular for $400 and will be upgrading to the mini2 32GB for about $200 and keep all my stuff. You must take into account the high resale value of an iPad compared to anything else.
    • grin and bear it

      ((( "If it was $329, I could grin and bear it...but at $399 I can't justify it anymore." )))

      The best tablet is only as good as the apps available for it, and there are vastly more and better apps available for the iPad than for any other tablet. The speed of the new 64-bit A7 chip alone is worth the $70 differential, let alone the entire Apple hardware/software/media ecosystem.
  • Why yes, because ZDNet likes sensationalism.

    "It had to happen eventually, but there have been serious doubts that Apple wouldn't be able to deliver an iPad mini with its trademark Retina display this year."

    Why yes, because ZDNet likes sensationalism. It's a slow news day, so invent a theoretical problem about an unannounced product!

    And now that the product is announced - whoops, yes, it was an invented problem after all.
  • iPad Mini the strongest in its class....

    For many of those like myself who have the first generation iPad Mini will see no reason for upgrading.

    After all the non retina first generation iPad Mini is outstanding.