Apple's Q1 2014 earnings are out, and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data.
Let's start with Apple's flagship product, the iPhone.
Apple sold 51 million iPhones, making this the strongest quarter to date for the device, comfortably beating the previous best of 47.8 million set during the year-ago quarter. This is the first full quarter following the release of the iPhone 5S and iPhone 5C and as such it was expected that the results would be strong.
Moving on to the iPad, Apple sold a record 26 million tablets – iPads and iPad mini tablets – up from 22.9 million from the same period a year ago. Again, this is the first quarter where these new devices have been on sale, and this, combined with the fact that it was a holiday quarter, seemed to have had a very positive effect on sales.
Since Apple doesn't break down sales by type of iPad, we can't tell how much of an effect that the iPad mini is having on the full-sized, full-priced tablet.
Next up, Mac. The last quarter was better for the Mac than we've seen for a while, with 4.8 million sold, up from the 4.1 million posted foe the year-ago quarter. This uptick gives the Mac it's fifth best quarter to date and brings Mac sales close to the 5 million mark, where they've been hovering around for a while now.
When it comes to the iPod, it seems the bottom has fallen out of the sales. Apple sold 6 million units, down over 50 percent from the 12.6 million of the year-ago quarter. This is not a number to be sniffed at, but for a holiday quarter it is down enormously from the 2008 to 2010 holiday quarters when it could sell over 20 million units.
Here's the state of play for the iPhone, iPad and iPod. As you can see, the iPhone is seeing incredibly strong growth, with the iPad not far behind. As far as the iPod is concerned though, it seems that the steam has run out of that particular train.
- Overall strong quarter, but this always leads to a weak Q2. Apple has pre-empted that, but it's still a worry for the company. Will Apple try to do something – iPad Pro perhaps, or maybe something totally new – to invigorate sales?
- Mac sales seemed to have made a strong recovery, which given the PC climate is quite an achievement. However, we'll need a few more quarters of data before we know whether they are on the road to recovery.
- The iPod is floundering, but 6 million sales are still represents almost a billion in revenue. Will there be a major refresh in 2014, or are iPhone and iPad sales no longer reliant on this gateway drug?