Apple spends over $11.6m on R&D every day, but on what?
Summary: Apple is spending about $11.6 million per day on research and development, but what on? Here's what Apple might have coming down the pipeline.
Apple's financial reports are a treasure trove of information, and it gives us a peek inside one of the most secretive technology companies. Contained in the data is information on the company's spending on research and development, and it seems that the Cupertino giant has been pouring a lot of extra dollars into R&D.
Over the first two quarters of its fiscal year, Apple has ploughed some $2.1 billion into its R&D budget, or some $11.6 million per day, or about 2 percent of net sales. This is a significant increase over the $1.6 billion spend during the same period last year, and at this rate, Apple could put as much as $4 billion into R&D over the course of this fiscal year. This is dwarfed by Microsoft, which is currently investing almost $10 billion a year in R&D, but it is a massive increase from 2007, when Apple's R&D spending was less than $850 million.
According to Apple's quarterly report, the company believes "that focused investments in R&D are critical to its future growth and competitive position in the marketplace, and are directly related to timely development of new and enhanced products that are central to the company's core business strategy", and that it "expects to make further investments in R&D to remain competitive".
But what is Apple working on? During the investor's conference call that accompanied the release of the quarterly figures, Apple CEO Tim Cook said that "really great stuff" will be introduced "in the fall and across all of 2014".
Some of this "really great stuff" is obvious, consisting of things such as:
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iOS 7: Which is likely to bring with it a revamped user interface and possibly new features to put it on par with — and perhaps allowing it to overtake — Android. We can expect a preview of this at the Apple Worldwide Developers Conference 2013 in June
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iPhone 5S/iPhone 6: Apple's revenues are heavily reliant on the iPhone, with this single flagship product pulling in $22.9 billion last quarter. Apple can't afford to drop the ball here
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iPad 5: Yes, we know that's coming too. Again, this single product line generated almost $9 billion last quarter
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Updated OS X: With so much focus on iOS, iPhones, and iPads, it is easy to overlook Apple's other operating system. While there's no doubt that Mac sales have stalled — or plateaued, feel free to choose which word you prefer — the Mac line continues to be important to Apple. Expect refreshes of notebook and desktop lines.
With the obvious stuff out of the way, let's look at what else Apple might have in the pipeline.
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iWatch: There's been a lot of chatter about this lately, and if rumors are to be believed ever other company is working on a smartwatch. If Apple plays its cards right, one analyst estimates that this could be worth some $6 billion to the company
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Apple TV: This is a product that analysts have been claiming will "launch imminently" for so long that it's sort of fallen off the radar. Could Apple surprise us by launching a TV?
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iPhone mini: Having made the iPhone bigger, pundits now want Apple to make a smaller one, proving you can't please everyone all the time
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iRadio: A streaming music service is conspicuously missing from Apple's music offering. Rumor has it that Apple could be preparing to fill this gap
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Streaming TV: There have been a lot of rumors that Apple is trying to corral TV networks into offering shows for streaming on iTunes. Expanding the content on offer through iTunes could help further cement the Apple ecosystem and pull in additional revenue
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New set-top box: This could shove aside the Apple TV and act as a conduit for new content.
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Talkback
Speculations...
Um, the whole point of R&D is to throw stuff at the wall
Research And Development on
No, R & D...
R & D ---Research
You know this do you
Sure you know this....then u must also know that MM is currently suing MS and Apple and Google threatened to sue ASUS. U would also know that Samsung is currently suing LG amongst others. I guess they all must be researching patent laws. Ho hum...another day another troll.
Keep Dreaming
Apple iTV - No
iPhone Mini - Never
iRadio - Didn't iTunes have radio streaming built in?
Streaming TV - That is what apps are for
New set top box - See Apple TV
Incorrect. Mac/OSX are no longer important to apple.
BUT BUT BUT...
Apple has spent money on R&D for most of it's life
Who made MP3 players, smartphone and tablets popular and profitable? And now look at all the me too folks!
So what you're saying is that
"Back in the 80's and 90's they spent more money on R&D than any other PC company"
Do you have a link to that, as I heard very differently.
Common sense is the least common of all senses
Yep, agreed
I remember Samsungs phones at the time....wasn't so obvious to them either.
Sometimes it is only obvious when it is shown to them. Thank god for Samsung that they are able to capitalizing on Apples R&D. To bad for Moto who still can't hit a home run.
R&D
Don't know about that. Apple's had some pretty
You gotta be kidding! Apple thought they could coast forever with their
Apple had better spend a few more billions in R&D, and devices alone won't get them to the next level, that being a company that doesn't just depend on cool-looking devices. They need to diversify, even if it means acquiring/purchasing their next set of products and services. Sometimes, research is overblown, especially when the research has been done by others, and simply acquiring "them" is easier and sometimes cheaper.
Luck Apple
Every company should take a step back now and then and reflect on future direction. If that is what Apple is doing then can't wait till they step it up again.
It's about preparing for the future, you ninny!
So, Apple had better be preparing for the future, because iPhones and iPads won't continue to produce as great as they have in the past.
Those who fail to prepare for the future, because they are content with the present, will be in for a very rude awakening.
The fact remains that, Apple has been coasting for the past 3 years, and tweaking their products in order to create a "new" product release, is still coasting with the "same" product line.
Re: they're in danger of becoming stale
When you go buy a brand new car, you know for sure it will get scratches in a day and eventually break down, no matter what you do. You still do buy th enew car, right?
When you are born, everyone around you know you will one day die. While you are young, you are told things about your future you don't like, yet you enjoy life. You don't give up.
Why would Apple do any different? What if iDevices continue to bring them as much or more money in the next decade? If you were Apple with such prospects, would you just junk all of your bussiness, "because one day it might be no more"?
I would not worry much about Apple.
It's about preparing for the future, you ninny!
So, Apple had better be preparing for the future, because iPhones and iPads won't continue to produce as great as they have in the past.
Those who fail to prepare for the future, because they are content with the present, will be in for a very rude awakening.