Apple to start iPhone production in Q2 in time for holidays: report

Apple to start iPhone production in Q2 in time for holidays: report

Summary: Past quarterly earnings figures suggest the iPhone division's overall momentum isn't slowing down any time soon.

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TOPICS: Apple
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The Wall Street Journal is reporting that Apple will begin production of the next iPhone in the second quarter.

That's coming directly from the Dept. of the Rather Obvious, considering the annual launch cycle of the iPhone stands at around the third quarter, and Apple needs to add new stock to its inventory before hand in order to avoid shortfalls upon release.

The Journal adds a new nugget to the mix: the new iPhone will be visually "similar in size and shape" to the 4-inch screen iPhone 5, which has a thinner casing than previous iterations of the smartphone, suggesting the next iPhone may be an incremental update, like the iPhone 4S to the iPhone 4, rather than a major smartphone release.

Apple's release cycle tends to fall between June and September, opting for the latter months in the past few iterations, the iPhone 4S and the iPhone 5, in order to attract far greater sales for the lucrative December holiday season. This being the time where sales are through the roof thanks to Christmas and other festivities.

Looking at Apple's historic hardware sales by quarter, the company's last two first-quarter results for iPhone sales have shot through the roof.

Take Q1 2012 — the first fiscal quarter after the iPhone 4S was released — we saw record sales amounting to 37.04 million iPhones sold. The same quarter a year later, Q1 2013, we saw record yet another record breaker for Apple in iPhone sales, amounting to 47.8 million iPhones. 

Screen Shot 2013-04-02 at 14.10.27
Apple's historical earnings results by quarter (Credit: ZDNet)

Interestingly, the Journal also points to a "less expensive iPhone" that could be launched in the second half of this year, again towards a typical iPhone release date, using a different casing and colored shells for the device.

"Plans remain unclear," the publication says, despite Apple chief marketing chap Phil Schiller's insistence that the company focuses on profits and not "[pushing] a cheaper smartphone," despite a fluff from Reuters in the process. That said, Reuters backed down and watered down its story leaving the door open to more interpretation.

The bottom line: we don't know just yet — as is with anything Apple related pre-launch or announcement — but it makes sense if Apple wants to aggressively target China and India, like other smartphone makers are.

Topic: Apple

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6 comments
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  • the same?

    As an apple fan, if this thing still looks the same as a stretched iphone 4 after all these years i will be gone. I love iOS, but since i also own a BB playbook and a Ainol Android tablet. I am not married to an single OS.
    Panthera son
  • the same?

    As an apple fan, if this thing still looks the same as a stretched iphone 4 after all these years i will be gone. I love iOS, but since i also own a BB playbook and a Ainol Android tablet. I am not married to an single OS.
    Panthera son
    • Apple Owns You

      You're not going anywhere - you'll buy whatever Apple releases and you know it.
      To Rumber Drag
    • Same size ..... :-)

      They can slap a strap on it and call it a "watch".
      Really though, i use a i5 and e970 and that iphone is just so bloody small.
      rhonin
  • It will be the same.

    Have you read all the crap Microsoft is catching for changing the start menu on windows 8? No way in hell Apple is gonna risk pissing people off unless they have to. You won't see any radical changes until sales start crapping out and they feel like they have to change.
    mrefuman
  • Errrr....

    "incremental update"? So basically no innovation again. Apple is becoming what Blackberry/RIM was a couple of years ago - releasing new products that improve just a bit here or there on the previous model. Aside from an updated OS [which they all get], maybe a slightly faster CPU here, a bit of an improved audio there.
    So in 2013 Apple = RIM of 2010.
    Gisabun