Apple tops U.S. smartphone tables, hits 40 percent share; Android dips slightly in platform race

Apple tops U.S. smartphone tables, hits 40 percent share; Android dips slightly in platform race

Summary: New data shows Apple has 40 percent of the smartphone market. But Samsung, saw near-double growth over a three-month average period, ending September.

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TOPICS: Smartphones
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iphone-5-4s-side-by-side-620x443
iPhones are ruling the smartphone roost. (Image: CNET)

Latest figures show Apple currently holds more than 40 percent of the U.S. smartphone market share, but in distant second, Samsung is catching up.

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comScore data released this week shows Apple currently holds 40.6 percent of the mobile market, up 0.7 percentage points from 39.9 percent in June. Meanwhile, Samsung holds 24.9 percent of the market, up 1.2 percentage points from 23.7 percent in June.

The Korean smartphone maker saw the most growth during the three-month period, almost double Apple's growth.

Nearly two-thirds of all U.S. residents own a smartphone during the three months ending September, up 4.5 percent since June.

But HTC and Motorola, with a 7.1 percent and 6.8 percent market share slice respectively, dipped during the period. HTC, which has been struggling financially in recent quarters, saw a massive 1.4 percentage point decline between June and September, compared to Motorola's short but nevertheless painful 0.4 percentage point change.

LG remained flat during the period, retaining a 6.6 percent share. At this rate, LG could replace Motorola in fourth-place, according to comScore's trend lines.

comscore1
(Image: comScore)

Despite Samsung's growth in share and its position as a major manufacturer of Android-based devices, the Google-owned platform declined slightly during the three months by 0.2 percentage points.

The popular mobile platform still holds more than half of the U.S. mobile platform share at 51.8 percent, compared to Apple's share of 40.6 percent with its iOS operating system. Apple did, however, see the most growth during the three—month period, likely thanks to the release of its two new iPhones, the 5s and 5c.

BlackBerry, as expected, saw further declines of 0.6 percentage points, while Microsoft gained 0.2 percentage points, keeping it on track to replace the ailing Canadian smartphone maker's position in third place perhaps as soon as the December holiday quarter.

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(Image: comScore)

Topic: Smartphones

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26 comments
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  • Why do I get differing information...

    from each of these companies? And why do the tech press always pick the report that fits their agenda?
    kstap
    • kstap

      Isn't it the fact that they HAVE an agenda that is the problem? If they were reporting "just the facts", it probably would say "Android continues market dominance", or "Apple picks up what Blackberry loses", or ...

      This is the media we live with, in the 21st century. Sadly, we aren't going back to the "good ol' days". :(
      TimmyB
      • The information isn't different. It's exactly the same as usual.

        They're counting different numbers. Why do people have so much trouble with this concept? If you count by individual devices, each Apple device sell vastly more than any other device from any other manufacturer. If you count by manufacturer (like this article does) Apple STILL dominates every other manufacturer out there in sales. The ONLY way Android beats Apple is if you combine ALL of the Android phones made by all of the manufacturers into one lump and compare that against Apple sales alone. Frankly, that's a pretty lame way to create numbers that help you feel better about your choice of phone.
        BillDem
        • If you consider only the US

          Of course, if you consider the world, Android is essentially a monopoly, Apple a niche player, and Samsung the #1 smartphone seller, by far.
          x I'm tc
    • We don't have an agenda

      But I think you do. We always pick up IDC and comScore reports... unless you think this is a mass conspiracy somehow -- which, by the way, would be hilarious. And also terrifyingly sad at the same time.
      zwhittaker
    • It's called Tunnel Vision.

      You can focus on a small relative market size with the 300 Million people in the USA or you can look at the reality that says Apple has dropped to about 14% Globally while Android has crossed 80% for the first time when looking at Global data.

      Either way, Android is handing Apple the kind of butt whooping they got from Microsoft Windows years ago!
      slickjim
      • US Site

        To be fair ZDNET is a US based web site and I am reading the US edition.
        murving
      • Not sure about that

        Is the entire Android ecosystem more or less profitable than the iOS one?

        Android is an absolute force, for sure, but it seems to be dominating without hurting Apple at all.
        x I'm tc
        • not sure

          They were even in profit about a year ago when you looked world wide. Word was Android was pulling ahead.
          slickjim
        • Android is far behind iOS in profit.

          A year ago, the software Eco-system had about a 5:1 advantage for iOS and accessories were about 10:1. In the last year, that has shifted to about 3:1 and about 6:1 respectively. We know 18 months ago, Google made 2/3 of all mobile revenue from iOS. Web usage has shifted only slightly since then.

          On the handset sales side, Apple still claims over 50% of all profit world wide. As Know Nothing Jim would say, from a profit standpoint, Apple is giving Android a good butt kicking business wise.
          Bruizer
  • Part of the iPhone increase . . .

    . . . are those users that went from an iPhone 3G/4, to a SGSIII/IV and now have gone back to the iPhone because they missed the Apple experience. That's what two of my friends have told me. I've never switched and iOS 7.0.3 runs great on my 4S.
    Gr8Music
    • Re: and now have gone back

      The nice feature in this case is that those are counted multiple times. Contributing to the increase of both iOS and Android figures.

      Facts are facts, and the problem is the different interpretation different people give to facts.
      danbi
  • next it will be: Apple tops Cupertino smartphone market

    With 75% share of the Cupertino smartphone market Apple is crushing Samsung. Then it will be Apple tops in Aluminum body, sapphire ensconced fingerprint sensing smartphones.
    greywolf7
    • huh?

      Do you have difficulty reading the numbers?

      It appears to me that Apple IS crushing Samsung, albeit that Samsung was growing at a faster rate than Apple is growing at in the June-Sept quarter. Still a 0.5% faster rate over 3 months PRIOR to the release of the new iPhones will have Apple very happy I'd expect.
      paddle.
      • yes because we all know the US market is the only thing that matters

        In a global economy.
        greywolf7
        • In the tech world, it is almost true.

          I hate to hurt your feelings on this.
          Bruizer
      • In the US.

        And only the US. Is there any market outside of North America where Apple outsells Samsung?
        x I'm tc
        • Maybe thats because?

          Maybe that's because much of the world cannot afford Apple products, so they are purchasing cheap Android phones instead?
          Tiggster79
    • Monthly comScore guesses are US data.

      What makes you think they would go down from a country 7.3 million square miles to a city of 11 square miles?
      Bruizer
      • what will really bake your noodle

        Is why they'd go to a subset of smartphones with a heavy dose of sarcasm. Hint, its not about the square miles of smartphones. I'd spell it out for you but there's no fun in that.
        greywolf7