Apple works out deal with Warner Music; iRadio at WWDC likely

Apple works out deal with Warner Music; iRadio at WWDC likely

Summary: The rumors of Apple launching a subscription music service appear to be getting closer to reality with deals now reportedly in place with Universal and Warner Music companies.

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TOPICS: Mobility, Apple, iOS, iPhone, iPad
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Jason recently wrote about using Google Play Music All Access on iOS devices while also pointing out the difficulty Apple was apparently having getting major music labels on board for the rumored "iRadio" service. According to CNET, Apple has now reached a deal with Warner Music, so it is likely we will see a service announcement in a week at WWDC.

Regular readers know I am a huge fan of subscription music services because I have a small personal collection and enjoy listening to music from many different genres. I bought into the Google All Access service, but will also take a look at the likely Apple announcement and evaluate which service works better for me.

Apple reportedly now has deals with Warner Music and Universal Music while discussions with Sony continue. Microsoft was one of the first to launch a subscription music service with the Zune Music Pass, but it wasn't really until Spotify, Slacker Radio, and Rdio appeared on multiple platforms before people started seriously considering streaming subscription music services. It will be interesting to see if Apple can come in and refine the offering, much like they do with other mobile services and features.

Topics: Mobility, Apple, iOS, iPhone, iPad

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5 comments
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  • Microsoft MusicPass

    Yes, Microsoft was the first real subscription with streaming and all-you-can-eat download capability on several devices. The MusicPass is fantastic for people who understand that owning music you won't necessarily keep is not important.

    Meanwhile, Microsoft never put the effort to make the word spread. No massive marketing campaign. Almost nothing.

    Now, this segment is getting crowded and Apple is about to "invent" it and use its formidable ecosystem to leverage it.

    Microsoft just lost several years, failing to expand a formidable lead.
    TheCyberKnight
    • Typical for Microsoft

      Microsoft has done this before when they had the world in their hands after knocking Palm out of the PDA and early smartphone market and then letting Apple come in and shake things up with the first iPhone. Microsoft could have made a device like the iPhone happen back then and didn't.

      As you said, their Zune Pass service launched on the Zune and then Windows Phone, yet few even knew about it or cared. Apple's service may function much like the Zune Pass, but it will be revolutionary and will likely bring in millions of customers.
      palmsolo (aka Matthew Miller)
      • Revolutionary?

        No doubt it will have lots of customers, but please elaborate on the revolutionary bit, and the basis for this statement (hoping sarcasm).
        Boothy_p
        • OMG!

          It clearly was sarcasm.
          TheCyberKnight
  • One minor details

    Just make sure this is available worldwide, or it will not be overly successful -- the users outside of the US are far more and whoever ignores them just opens the door for their competition.
    danbi