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iTunes Store gets 'simplicity' overhaul
The iTunes Store, where users can browse for music and videos on the go, is cleaner and simpler, and in line with the overall design aesthetic of iOS 7. It's simple to use, and categories are easy to access from the bottom breadcrumb bar.
Auto-updating apps, or manually if you prefer
Apps are auto-updating in iOS 7, allowing users to always use the latest and greatest. It works over Wi-Fi, if you specify it to, so it doesn't churn up your data bill. But for those who like control, apps can be manually updated as and when users choose.
Location-aware app finder
A new feature allows you to switch on your GPS and determine the best apps for that location. If you're in Central Park in New York, you might well find park-related apps. Meanwhile, if you're in London, it might suggest a private car app, such as Uber. It helps you find new things at the places you find yourself.