Apple's iPhone trade-in scheme coming to UK, Europe

Apple's iPhone trade-in scheme coming to UK, Europe

Summary: Apple looks to be rolling out its 'iPhone Reuse and recycle Program' across Europe in coming months.


Europeans — at least those who live in countries where Apple has retail stores — could soon have the choice to trade-in their old iPhones in return for a discount on newer versions. 

According to 9to5Mac, Apple has already begun training up staff at its UK retail stores in preparation for the arrival of the trade-in programme, which is expected to launch in the UK in coming months, before heading to other countries in the region.

If Apple does proceed with European rollout, it would bring European consumers in line with the iPhone trade-in programme that the company kicked off in the US this August.

Under the US 'iPhone Reuse and recycle Program', Apple offers owners of existing iPhones a trade-in price on the used device based on its condition, such as whether it has any water damage and the state of the screen. The value of the device is placed on a store gift card, which can then be used to purchase a new iPhone, which must be purchased on contract.

The report pegs the UK as the first country where the trade-in programme will launch, and claims Apple will soon begin training in other countries in Europe, presumably where it has stores. Apple's largest presence in Europe by the number of retail outlets is in the UK, followed by France, Germany, Italy, Switzerland, Sweden, and the Netherlands.

It's not clear yet whether Apple's European programme would also require users to sign a mobile contract alongside their device purchase.

For Apple, in the US, where carriers dominate handset sales, part of the motivation for the programme was to grab more of the channel sales pipeline and improve upselling opportunities.

Apple declined to comment on the reported European trade-in programme when asked by ZDNet.

Further reading

Topics: Hardware, Apple, iPhone, EU, United Kingdom

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Value?

    So what is the average value offered for a reasonable iPhone 4 or 4s?
    Fred Fredrickson
  • Re: Apple's iPhone trade-in scheme coming to UK, Europe....

    Walked in to a Mobile Phone high street retailer and asked if the iPhone 5S was that much better than my iPhone 5 ?

    I was amazed by the answer as he described the iPhone 5S as an iPhone 5 with spoilers.

    Food for Thought !
  • the main problem

    The main problem in many countries is that the phone companies don't help you to pay the phone

    You say, one new iPhone 5s costs 199 dollars...and well is not true

    One new iPhone 5s costs 700 dollars

    If you have one negotiation with your phone company is ok...but it cost 700

    My company will not give me a new iPhone just because dont want to so i will pay my phone

    And the phone cost...700 euros .... so nobody buy iPhones Spain

    Because 700 euros (or even 700 dollars, what is less money) is "too much for a phone"