1.2 bln US searches made in May 2004

Americans generated 1.2 bln search sessions during May 2004, a 30% rise from May 2003. The principal driver of growth in sessions between May 2003 and May 2004 was a 15% increase in the online audience. Growth in the number of search sessions per person was a positive 11% during the period, while growth in search reach was only 2%.