1.5 mln digital music player owners in Australia by year-end 2005

There will be 1.5 mln digital music player owners in Australia by the end of 2005, IDC says, noting that the price floor could hit $50 due to increased competition. However, average selling prices for portable flash players will increase by 6.8% in 2005 because of the influence of the higher-end brands, such as Apple, Sony and Samsung pulling their weight and intensifying their marketing.