1-800 Flowers CIO: Steve Bozzo

In a CIO Vision Series interview, Steve Bozzo, CIO of 1-800 Flowers talks about the e-tailer's blooming flower business, and what it takes to run the company's daily IT operations, across a network of more than 9,000 florists. Bozzo speaks with ZDNet Editor-in-Chief, Dan Farber and shares his views on managing the business of flowers with an arrangement of innovative technologies including Web 2.0, 1-click, and wireless shopping.