14% of affiliates are generating conversion at 5% and above

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A study by Shawn Collins Consulting says that 14% of affiliates are generating conversion rates of more than 5%. For the study, more than 130 affiliate managers (ranging from small mom-and-pops to Fortune 100 companies) were surveyed on their overall strategies, as well as a number of issues about their affiliate marketing channels such as staffing, recruiting, and management. 10% reported rates of between 3.1 and 5%, while 13% reported conversion rates of 2.1 to 3%. 69% said they do not permit adware affiliates into their affiliate programs; 19% do; while 12% said they do not know.

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