18% of online shoppers bring 46% of the revenues, 11% - 24% of the revenues

Nielsen//NetRatings reported 18% of online buyers accounts for 46% of total online spending. The majority of online shoppers, or 55% of the total, generally spend less than $185, make less than 3 purchases for a three-month period (Nielsen//Netratings looked at data for June, July and August 2005) and account for paltry 21% of online revenues.

Nielsen//NetRatings reported 18% of online buyers accounts for 46% of total online spending. The majority of online shoppers, or 55% of the total, generally spend less than $185, make less than 3 purchases for a three-month period (Nielsen//Netratings looked at data for June, July and August 2005) and account for paltry 21% of online revenues.

Spending and purchasing behavior in June-August 2005
Total
spending
Number of
purchases
% of online
buyers
% of online
spending
$185+4+18%46%
>$185<311%24%
<$185<355%21%
<$1854+16%9%
Source: Nielsen//NetRatings

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All