30 mln Americans to watch video on their wireless devices in 2009

From a technological point of view, a compelling video and audio experience over wireless networks and devices has arrived. IDC anticipates that by 2009, over 30 mln US wireless subscribers will be consuming commercial video/TV content and services over their wireless devices. Although there are substantial challenges facing the commercial video and television marketplace from a network, handset, and content perspective, which will serve to keep penetration levels relatively low, IDC anticipates that annual revenue will still top the $3 bln mark by 2009.