33.8% of US households to have DVRs by 2008, 32.2% to have video on demand

The number of US households with digital video recorders doubled between June 2004 and June 2005, Leichtman Research says. 88% of DVR users usually skip commercials when they watch programs recorded on their DVRs.

The number of US households with digital video recorders doubled between June 2004 and June 2005, Leichtman Research says. 88% of DVR users usually skip commercials when they watch programs recorded on their DVRs. 8% of US households used DVRs in June 2005, up from 3% in June 2004, and 23% have used VOD at least once in their lives, up from 10% a year ago. By the end of 2008, DVRs will be in 33.8% of US households and VOD in 32.2%, oftentimes with the technology for both being in the same households. Among those with DVR, 38% get it by way of satellite TV, 29% from cable and 29% are stand-alone users. 88% of adults nationwide have at least heard of DVR technology, up from 74% a year ago.

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