Business
33.85% of online shoppers visited auctions before Christmas
HitWise researched the favorite online shopping destinations for Christmas holidays in 2004. For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites.
HitWise researched the favorite online shopping destinations for Christmas holidays in 2004. For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites.
| Top shopping subcategories | ||
| Subcategories | % of visits | |
| 1. | Auctions | 33.85% |
| 2. | Department Stores | 12.36% |
| 3. | Rewards and Directories | 13.69% |
| 4. | Computers | 8.56% |
| 5. | Appliances and Electronics | 6.67% |
| 6. | Apparel and Accessories | 6.11% |
| 7. | Video and Games | 5.85% |
| 8. | Books | 5.73% |
| 9. | House and Garden | 3.93% |
| 10. | Automotive | 3.58% |
| 11. | Sport and Fitness | 3.07% |
| 12. | Music | 2.88% |
| 13. | Toys and Hobbies | 2.62% |
| 14. | Classifieds | 2.35% |
| 15. | Flowers and Gifts | 2.03% |
| Source: Hitwise | ||