34% of general US population goes to see new movies

Summary:According to GfK NOP, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.

According to GfK NOP, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.

New Movies Coming to the Theater

  1. Hispanic Americans - 64%
  2. General Population - 34%
Planning a Trip or Vacation
  1. Hispanic Americans - 30%
  2. General Population - 10%
Attending Concerts or Sporting Events
  1. Hispanic Americans - 48%
  2. General Population - 16%

Topics: ZDNetLive

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.