The South By Southwest Interactive (SXSWi) Panel Picker opened yesterday with more than 2K topics for consideration. Unfortunately, a lot of the submissions aren't designed for thoughtful business leaders. Many get rich quick schemes, a lot on how to make yourself famous, and quite of few that have shock but little substance. All I kept thinking was, "Is there anything here for social business decision makers?"
It took some time and focus but I dug through the 2,215 SXSW Interactive speaking submissions. I tried to avoid bias by blocking out the author names and reviewed only abstract titles. If the titles seemed like a fit for business, then I scrolled over the abstract. If the abstract seemed compelling I then saved the link and later went back and checked out the 10 questions that would be answered by the presentation. From there, I narrowed down the list. That's not the say that the ones not on this list are "bad" (minus the get rich quick schemes and blatant shock value presos, of course), it just means they didn't light a fire inside of me. Or, more important, didn't make me think "my readers need to know this stuff."
As an aside, there are some great titles for application developers, for the general consumer, and presentations on gender and cultural equality, and so on. Those didn't make the list only because I'm laser focusing on business tools and strategies. I also purposely did not include any of my own panels (but if you're interested, they can be found here). There are also some great panels led by women listed over here.
That said, in no particular order, I give you the 35 vote-worthy SXSW social business panels:
2. Keep 'Em Coming: Courting Customers with Content Colleen Jones, threebrick
3. Building a Team That Embraces Social Technologies Bert DuMars, Newell Rubbermaid Kami Huyse, Communications Overtones
10. Keeping it Real: Authentic Corporate Social Communications Jay Berkowitz, Keith Burtis, Richard Binhammer, Shashi Bellamkonda
Next: 11-22 -->
13. Scaling Social Media: Getting Credible Content To Mass Audiences Maggie Fox, Social Media Group Jim Cuene, General Mills Yaron Galai, Outbrain Scott Kelly, Ford Motor Company Brett Wilson, Tubemogul
14. Prove It! Exploring Social Media ROI for Business Keith Burtis, Amber Naslund, Jason Falls, Justin Levy, Jay Berkowitz, Sue Murphy
Next: 23-35 -->
23. What the Hell Does Online Marketing Do for My Business Anyway? Christine Perkett, Perkett PR
28. How Social Media Can Destroy Your Business Model Anjuan Simmons, Techlation
30. B2B Communities - Reading Lips Behind the Glass Door Scott Hanson, Dell
34. Building Social Strategies at Fortune 100 Companies Jim Storer, The Community Rountable Scott Monty, Ford Shawn Morton, Nationwide Rawn Shah, IBM Marty Collins, Microsoft Mark Yolton, SAP Lionel Menchaca, Dell
I'm adding a 36th to this list as a reader brought it to my attention:
36. Social CRM: Managing Conversations to Shape/Protect Brands Damien Basile, Brian Solis
Thanks to Emilie Cole for the idea to do this blog post!