Terms of the transaction were not disclosed.
Founded in 2008, Pixel Qi splits its operations between California and Taiwan and sees the mobile market as a lucrative one for its display technology. As the use case for computing becomes increasingly mobile, the hardware needs to keep up -- from the shell to the battery to yes, the display.
Previously, display development was dedicated to sharper, brighter and more accurate color. Now, the efficiency side has become equally as important. Pixel Qi's research aims to reduce the trade-off factor between the two ideals.
So why 3M? The materials maker (famous for its tapes, films and so forth) sees value in such displays for the digital signage markets it plays in. 3M's Optical Systems Division in particular makes films that optimize the light throughput of liquid crystal displays.
As such, 3M's investment aims to help Pixel Qi built out engineering and sales teams to develop its tech further, as well as gives the company access to its film tech.
"The combination of Pixel Qi's low energy, reflective display technology with 3M's innovative technologies will create exciting products for the mobile, handheld, tablet and other display markets," said Jim Bauman, 3M Optical Systems Division vice president, in a statement.
Photo: Pixel Qi