40.3% of online time spent communicating, 37.1% - reading content

Consumers spent 40.3% of their online time communicating and 37.1% interacting with content in June 2004. The data, captured by the new Internet Activity Index (IAI), recently developed by the Online Publishers Association (OPA) in cooperation with Nielsen/NetRatings, provides a way of gauging online consumer engagement. Time spend online: Commerce: 18.5% in Jan. 04 v. 17.3% in Jun. 04. Communications: 39.2% in Jan. 04 v. 40.3% in Jun. 04. Content: 36.4% in Jan. 04 v. 37.1% in Jun. 04. Search: 5.9% in Jan. 04 v. 5.3% in Jun. 04.