40% of Americans own a digital camera

40% of U.S. households are expected to own at least one digital camera by the end of 2004 and more consumers are printing their digital pictures at retail shops, according to a recent study.

40% of U.S. households are expected to own at least one digital camera by the end of 2004 and more consumers are printing their digital pictures at retail shops, according to a recent study. But the vast majority of digital prints are still made at home, on inkjet printers, according to a study conducted by InfoTrends Research Group for the U.S. unit of Japan's Fuji Photo Co. Ltd. Ownership of digital cameras will rise this year by one-third from about 30% currently, as consumers become more comfortable with the devices. The study said 17% of digital camera owners who print snapshots are printing their digital images at local retailers, up from just 5% in a previous study conducted late in 2002.

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