40% of consumer will avoid buying from small online retailers due to identity fraud issues

Fears related to this risk has led 40% of consumers not to make purchases from small online retailers, 22% not to make any online purchases, and 14% to substantially limit online spending, according to TRUSTe.

Fears related to this risk has led 40% of consumers not to make purchases from small online retailers, 22% not to make any online purchases, and 14% to substantially limit online spending, according to TRUSTe.

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