46% of travel buyers were influenced by Web sites

MediaPost quotes the DoubleClick study on Web sites influencing purchasing decisions. 46% of respondents claimed travel Web sites had influence on their travel buying, 10% were influenced by online marketing, and 3% of travel purchasers were influenced by TV ads.

MediaPost quotes the DoubleClick study on Web sites influencing purchasing decisions. 46% of respondents claimed travel Web sites had influence on their travel buying, 10% were influenced by online marketing, and 3% of travel purchasers were influenced by TV ads.

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