49% of Europeans and 37% of Americans use instant messengers

comScore Networks found that 82 mln people, or 49% of the European online population, used IM applications to communicate online in February 2006. In comparison, 69 mln people in North America, or only 37% of the online population, used IM during the same timeframe.

comScore Networks found that 82 mln people, or 49% of the European online population, used IM applications to communicate online in February 2006. In comparison, 69 mln people in North America, or only 37% of the online population, used IM during the same timeframe. IM is most heavily used in the Latin American region, with 64% of the online population using IM in February 2006. MSN Messenger application has the strongest penetration worldwide, with 61% of worldwide IM users utilizing the application in February. MSN Messenger is also dominant in Latin America, reaching more than 90% of IM users, and in Europe and Asia Pacific, reaching more than 70% of IM users in each region. North America is the most competitive IM market, with MSN Messenger, AOL/AIM and Yahoo! Messenger each garnering between 27% and 37% of IM users in February 2006. Skype is now used by 14% of IM users worldwide, although this application is used by only 3% of the online population in North America. Skype appears most popular in Asia Pacific, reaching 26% of the region's IM user population.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All