49% of online shoppers rely on the Web for research

77% of respondents surveyed by BURST! Media said they were online shoppers, meaning that they either make purchases or seek out product-related information online.

77% of respondents surveyed by BURST! Media said they were online shoppers, meaning that they either make purchases or seek out product-related information online. 63% said the Web was the primary source of information for comparing products. 49% of online users surveyed rely on the Web more than other sources for prices and specs of potential purchases.

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