5% of Internet users watch online video daily

51% of respondents surveyed by Online Publishers Association indicated that they watch video online at least once a month, 27% watch at least once a week and 5% watch video online daily. 23% have household income of $100,000 or more.

51% of respondents surveyed by Online Publishers Association indicated that they watch video online at least once a month, 27% watch at least once a week and 5% watch video online daily. 23% have household income of $100,000 or more. In addition, 87% have broadband access at work and 76% have broadband access at home. While 47% view online video on from 8 am to 5 pm, viewing peaks from 5-11 pm on weekdays with 57% indicating they watch online videos at that time. Viewership shows a second spike on weekends, with 43% indicating they usually watch online videos then. News clips, viewed by 66% of those surveyed, are the most commonly watched type of online video, followed by movie clips and trailers at 49%. However, sports highlights are watched most frequently, with 48% watching at least once a week, and 11% watching daily.

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