54% of game players said in-game ads were attention-grabbing

Roughly 50% of users say that in-game advertisements make the games more realistic, while 21% say that they make them less realistic. 54% said that the in-game ads were attention-grabbing, while 17% said they could be easily tuned out, Nielsen Interactive Services reports.

Roughly 50% of users say that in-game advertisements make the games more realistic, while 21% say that they make them less realistic. 54% said that the in-game ads were attention-grabbing, while 17% said they could be easily tuned out, Nielsen Interactive Services reports.

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