55% of electronics buyers research on the Web

CMO Council and The ConsumerEdge Research Group surveyed consumers who made purchases at BestBuy, CompUSA, and Circuit City retail stores. 55% of respondents reported researching on the Web before heading off to the store. 27% of respondents researched for less than an hour, while 24% spent between one and three hours online and 4% spent more than three hours conducting research.