56% of Moms self-protect from spam by reading From and Subject lines

A survey by EmailLabs and Lucid Marketing says that 56% of mothers determine which emails to open based on both From: and Subject: line. 40% of Moms with one child were less likely to find value in newsletters, while Moms with multiple children are 50% more likely to find their newsletters very valuable.

A survey by EmailLabs and Lucid Marketing says that 56% of mothers determine which emails to open based on both From: and Subject: line. 40% of Moms with one child were less likely to find value in newsletters, while Moms with multiple children are 50% more likely to find their newsletters very valuable. 1% of Moms sign up for newsletters to receive information that is relevant to them. When browsing online retail sites 39% of Moms subscribe only if their email address is requested as part of the purchase or registration process. 48% of respondents want an offer for an actual dollar amount compared to a percentage savings. Product pricing and photos were instrumental in prompting Moms to click through with 62% and 61%, respectively. Moms with one child are 40% more likely to ignore all online retailers subscription offers, while Moms with multiple children are 37% more likely to subscribe. Working Moms are 71% more likely to want daily newsletters, but, full-time Moms are 106% more likely to check their emails throughout the whole week.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All