58% of ad executives would buy SMS ads

McKinsey asked 124 European ad executives regarding a possibility of moving some of the ad budgets into innovative channels, like SMS. 58% of ad executives would plan ad budgets for SMS and other new ad media, but 54% did not know what they'd cut to accommodate for new budgets.

McKinsey asked 124 European ad executives regarding a possibility of moving some of the ad budgets into innovative channels, like SMS. 58% of ad executives would plan ad budgets for SMS and other new ad media, but 54% did not know what they'd cut to accommodate for new budgets.

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