60% of visitors to automotive sites are male

Nielsen//NetRatings published the data on who visited automotive sites in May 2005. 60% of the audience was male, 51.

Nielsen//NetRatings published the data on who visited automotive sites in May 2005. 60% of the audience was male, 51.16% were of age 45 and higher, 28.39% earned between $50K and $75K.

Who visits automotive sites

Category Target Audience, 000 Share, %
Total 43,126 100
Male 25,845 59.93
Female 17,281 40.07
Age group

2 - 11

563 1.31
12 - 17 2,494 5.78
18 - 24 2,568 5.95
25 - 34 5,565 12.9
35 - 49 15,946 36.98
45+

22,065

51.16
55+ 10,500 24.35
65+ 3,268 7.58
Household
income
$ 0 - 24999 2,225 5.16
$ 25000 - 49999 9,707 22.51
$ 50000 - 74999 12,243 28.39
$ 75000 - 99999 8,152 18.9
$ 100000 - 149999 6,499 15.07
$ 150000+ 3,688 8.55
No Response 613 1.42
Source: Nielsen//NetRatings NetView

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