60% of visitors to automotive sites are male

Nielsen//NetRatings published the data on who visited automotive sites in May 2005. 60% of the audience was male, 51.16% were of age 45 and higher, 28.39% earned between $50K and $75K.

Who visits automotive sites
Category	Target	Audience, 000	Share, %
Total		43,126	100
Male		25,845	59.93
Female		17,281	40.07
Age group	2 - 11	563	1.31
	12 - 17	2,494	5.78
	18 - 24	2,568	5.95
	25 - 34	5,565	12.9
	35 - 49	15,946	36.98
	45+	22,065	51.16
	55+	10,500	24.35
	65+	3,268	7.58
Household income	$ 0 - 24999	2,225	5.16
	$ 25000 - 49999	9,707	22.51
	$ 50000 - 74999	12,243	28.39
	$ 75000 - 99999	8,152	18.9
	$ 100000 - 149999	6,499	15.07
	$ 150000+	3,688	8.55
	No Response	613	1.42
Source: Nielsen//NetRatings NetView