61% of e-mail marketers don't report bounced e-mails

Fully 61% of the ESPs (e-mail service providers) evaluated remove hard bounces from their delivery rate calculation, thus lowering the gross denominator and inflating their published delivery rates. Approximately 25% of the vendors evaluated are not properly focused on essential delivery and federal compliance features.

Fully 61% of the ESPs (e-mail service providers) evaluated remove hard bounces from their delivery rate calculation, thus lowering the gross denominator and inflating their published delivery rates. Approximately 25% of the vendors evaluated are not properly focused on essential delivery and federal compliance features. Moreover, JupiterResearch found that just half of the ESPs evaluated had the functionality necessary to comply with the CAN-SPAM regulations.

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