66% find targeted ads less annoying

According to Ponemon Institute, 66% of people would find "targeted" banner ads less annoying, and 52% would be more likely to respond to such an ad. The respondents were split on giving up personal information, however, with 45% willing to give personal info in exchange for targeted ads, and 55% desiring targeted ads without giving up personal data.

According to Ponemon Institute, 66% of people would find "targeted" banner ads less annoying, and 52% would be more likely to respond to such an ad. The respondents were split on giving up personal information, however, with 45% willing to give personal info in exchange for targeted ads, and 55% desiring targeted ads without giving up personal data.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All