68% of cell phone buyers consult the owner’s manual

68% of people take to the owner’s manual to figure out the new device, according to Pew Internet Project. Some people will go further, especially if they meet a problem that they can’t address themselves. Here is what cell phone buyers said they did when they encountered problems with their cell phone: 23% visited a [...]

68% of people take to the owner’s manual to figure out the new device, according to Pew Internet Project. Some people will go further, especially if they meet a problem that they can’t address themselves. Here is what cell phone buyers said they did when they encountered problems with their cell phone: 23% visited a cell phone store; 18% called their phone carrier; 9% called the cell phone manufacturer; 7% (of internet users) went online for information or help; 4% discussed the cell phone in an online forum or community.

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