6th week of holiday shopping season most active in UK, France, Germany

In the UK and France, online shopping activity built steadily throughout the season, peaking during the first half of December, according to comScore. The sixth week of the season (December 3rd - December 9th) recorded the highest level of online shopping activity, up 38% versus the base period of September 3 rd - October 28th) [...]

In the UK and France, online shopping activity built steadily throughout the season, peaking during the first half of December, according to comScore. The sixth week of the season (December 3rd - December 9th) recorded the highest level of online shopping activity, up 38% versus the base period of September 3 rd - October 28th) in the UK, and up 45% in France. Week 7 (December 10th - December 16th) was the second busiest period of online shopping activity, up 35% in the U.K. and 39% in France. Germany’s online shopping season built more slowly, achieving peak traffic that was only 12% higher in the seventh week (December 10 - December 16) than in the base period.

E-commerce traffic in UK, France and Germany

Time Period

U.K.

France

Germany

Sep 3 – Oct 28

100

100

100

Week 1 (Oct 29 - Nov 4)

112

115

102

Week 2 (Nov 5 - Nov 11)

124

138

105

Week 3 (Nov 12 - Nov 18)

125

127

99

Week 4 (Nov 19 - Nov 25)

123

121

97

Week 5 (Nov 26 - Dec 2)

134

127

97

Week 6 (Dec 3 - Dec 9)

138

145

108

Week 7 (Dec 10 - Dec 16)

135

139

112

Week 8 (Dec 17 - Dec 23)

117

119

107

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