70% of Americans know about DVRs, 48% know what TiVo is

Ipsos-Insight reports that 70% of US adults know what digital video recorders (DVRs) and 48% are familiar with the popular brand of DVR, TiVo. Specifically, notes Ipsos, the awareness of DVRs is highest among satellite TV subscribers - 76% say they are familiar with DVRs.

Ipsos-Insight reports that 70% of US adults know what digital video recorders (DVRs) and 48% are familiar with the popular brand of DVR, TiVo. Specifically, notes Ipsos, the awareness of DVRs is highest among satellite TV subscribers - 76% say they are familiar with DVRs. Interestingly, while 63% of US adults think that DVRs are easy to use and 32% think the price of DVRs is reasonable.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All