70% of online buyers don't think the merchants are protecting identity information

70% of online consumers feel the online merchants are falling short when it comes to protecting their personal information, according to RSA Security. The research found that 25% of online shoppers recognized that persistent security fears were crimping their shopping behavior. Challenging the notion that an informed consumer is a happy consumer, 61% of respondents said they feel more informed about identity theft issues, and 23% noted that they feel more vulnerable than they did a year ago.