73% of Internet users would buy PMPs if they cost below $200

Parks Associates surveyed the price elasticity of the portable media player market. At the price level above $500 only 11% of respondents would buy a device.

Parks Associates surveyed the price elasticity of the portable media player market. At the price level above $500 only 11% of respondents would buy a device. 73 would buy a PMP if the price was below $200. The below-$200 price point is also where the industry revenue would maximize.

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