101communications surveyed subscribers of digital magazines. 35% of digital subscribers increased their use of the parent Web site. 31% increased their use of the magazine. 22% increased their use the publication's e-mail newsletters. 55% subscribed to the digital version as it was easier to save. 54% subscribed for convenience. 51% of subscribers subscribed for search features. 92% of subscribers stated they had taken some action as a result of reading an ad in the digital publication. 90% are likely to renew their subscription. 78% are satisfied or very satisfied with their subscription.