8% of all ad money to be spent online in 2007-2008

TNS Media Intelligence published its prediction of ad spending in 2007 and 2008. Television, magazines and Internet stand to gain from increased ad spending, while radio’s and newspapers’ share decreased.Media type2007 and 20082006 and 2007Television44.1%44.0%Magazines21.1%20.9%Newspapers17.2%18.2%Internet8.0%7.1%Radio7.0%7.3%Outdoor2.6%2.6%Source: TNS Media Intelligence

TNS Media Intelligence published its prediction of ad spending in 2007 and 2008. Television, magazines and Internet stand to gain from increased ad spending, while radio’s and newspapers’ share decreased.

Media type 2007 and 2008 2006 and 2007
Television 44.1% 44.0%
Magazines 21.1% 20.9%
Newspapers 17.2% 18.2%
Internet 8.0% 7.1%
Radio 7.0% 7.3%
Outdoor 2.6% 2.6%

Source: TNS Media Intelligence

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