In 2011, 9 out of 10 nonprofits reported having a presence on Facebook. The social network's adoption jumped drastically between 2009 and 2010 (a 16 percent increase) from 2009 to 2010, and just 3 percent from 2010 to 2011. Overall, Facebook usage by these organizations has grown from 74 percent to 89 percent in the last three years, according to the Nonprofit Social Network Report.
One of the reasons nonprofits appear to be using Facebook more and more seems to be related to their success in attracting more supporters on the social network. The Facebook average member community size is up 161 percent in 2011 to 6,376 members, compared to 2,440 and 5,391 in 2009 and 2010, respectively.
This year's 35-page report shows that Facebook is not only the most-popular commercial social network for nonprofits, but it's usage is still growing, albeit slowly. On the other hand, although Facebook's growth has slowed since it is reaching maximum adoption for nonprofits, the company is still extending its lead since other social networks (Twitter, LinkedIn, and Myspace) are actually falling in usage by comparison.
Twitter looks to have leveled off among nonprofits with usage levels reported at 57 percent in 2011, down slightly from 60 percent in 2010. LinkedIn was used by 30 percent of nonprofits in 2011, down from the 33 percent usage levels reported in both 2009 and 2010. Myspace is doing even worse, with an all-time low in 2011 of just 7 percent of nonprofits, compared to 26 percent in 2009 and 14 percent in 2010.
The survey was conducted between January 24 and February 10, 2011. Respondents included 11,196 nonprofit professionals representing small, medium, and large organizations and all nonprofit segments including: Arts & Culture, Education (Higher and K-12), Environment & Animal Welfare, Health & Healthcare, Human Services, Internal, Professional Associations, Public Benefit, and others.
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