89% of online shoppers don't mind the merchant sharing their personal information

89% of online consumers say they approve of marketers they trust sharing personal customer information without advance permission, if it leads to improved quality of services or products, according to Ponemon Institute. 84% of consumers surveyed stated that they want control over the types and frequency of Internet ads sent from a specific merchant; 64% of consumers would trust a marketer more if they had control over the types of online communications that were sent to them.