89% of small businesses fear search keywords might become too expensive

89% of small businesses surveyed by Microsoft feared keywords may become too expensive. 81% questioned if paid search marketing is the best use of their marketing budgets. One quarter of respondents believe paid search marketing is too complex. 21% thought it would be too time-consuming. 35% felt they would need an agency to help set [...]

89% of small businesses surveyed by Microsoft feared keywords may become too expensive. 81% questioned if paid search marketing is the best use of their marketing budgets. One quarter of respondents believe paid search marketing is too complex. 21% thought it would be too time-consuming. 35% felt they would need an agency to help set up a search marketing campaign.

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