99designs buys German design marketplace

Summary:99designs has continued its expansion path, digging into the EU with a local buy.

Australian-based design marketplace 99designs has announced that it has bought German-based company 12designer.

99designs received US$35 million in funding from Accel Partners last year , after which it decided to expand and tackle the UK , setting out at around the same time as rival DesignCrowd.

Germany is 99designs' biggest non-English-speaking market, the company said, and is one of the fastest growing. 99designs hopes that the 12designer buy will help it meet the needs of European customers, by giving them support in their own time zone and language. 12designer has a community of 20,000 designers servicing German, French, Spanish, Italian and English customers, the company said.

"We're very excited to welcome 12designer founder and CEO Eva Missling and her talented team into the 99designs family. We believe their deep regional marketplace expertise and multi-lingual capabilities will prove instrumental in accelerating our delivery of truly localised world-class design services to European businesses and designers," 99designs CEO Patrick Llewellyn said in a statement.

Missling will become the country's general manager of Europe, and will build a 99designs team in Berlin. She will also continue to head up 12designer, which will continue to operate as a stand-alone site.

Financial terms of the deal weren't disclosed.

Topics: Start-Ups


Suzanne Tindal cut her teeth at ZDNet.com.au as the site's telecommunications reporter, a role that saw her break some of the biggest stories associated with the National Broadband Network process. She then turned her attention to all matters in government and corporate ICT circles. Now she's taking on the whole gamut as news editor for t... Full Bio

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