A touchscreen iMac would be 'absurd,' says Apple VP

Waiting for Apple to come out with a touchscreen Mac? Don't hold your breath.

​Touch Bar on the new MacBook Pro

Touch Bar on the new MacBook Pro

If you think that the Touch Bar on the new MacBook Pro is a stepping stone to Apple releasing a touchscreen Mac, you might want to reconsider that in light of comments made by Apple SVP of marketing Phil Schiller.

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Speaking to Backchannel, he was quoted as saying, "We think of the whole platform. If we were to do Multi-Touch on the screen of the notebook, that wouldn't be enough -- then the desktop wouldn't work that way. Can you imagine a 27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd."

The problem, according to Schiller, is optimizing the user interface:

"You can't optimize for both," said Schiller. "It's the lowest common denominator thinking."

From this, we can take away a few things:

  • The split between iOS and macOS is here to stay for the foreseeable future
  • If Apple likes to "think of the whole platform" then that's a strong indication that the Touch Bar is going to spread to the whole Mac lineup
  • But nothing is set in stone, and things could very well change going forward

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