Accenture buys PureApps to boost EPM ability

Accenture plans to integrate PureApps into its finance and enterprise performance lineup to complement its existing consulting and finance services.

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Global outsourcing and integration firm Accenture has acquired the UK-based Enterprise Performance Management provider PureApps in order to expand its end-to-end EPM capabilities.

PureApps' technology targets CFOs by offering reporting and analytical tools to measure enterprise performance and forecast business results. It's based on the Oracle Hyperion Enterprise Performance Management and Oracle Business Analytics range of products. 

Accenture plans to integrate PureApps into its finance and enterprise performance lineup with the idea that it will serve as a complementary service to its existing consulting and finance services. Accenture is also looking to grow its presence in the UK EPM market and support clients in Europe, where it says it sees a strong demand for EPM-related services.

Chris Wright, managing director of finance and enterprise performance practice at Accenture Strategy, UK and Ireland, said part of the growth of the EPM market is due to the expanding role CFOs are playing in enhancing organizational agility:

Success depends on being able to turn strategy into execution more effectively and comprehensive performance management capabilities are critical to achieving that. The combination of Accenture and PureApps's EPM capabilities demonstrate the value to CFOs of integrating business, technology and function strategies within organizations.

Financial terms of the deal were not disclosed.

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