Acer eyes rebound to profit this year

Summary:Taiwanese PC maker's president Jim Wong reportedly expects to get back into the black in 2013 after a year of writedowns and poor demand. He admits the firm had underestimated the potential of tablet computers.

World number four PC maker Acer reportedly expects a return to profit this year after write downs and poor demand pushed it into the red in 2012.

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Acer eyes a rebound to profit this year.

Acer president Jim Wong admitted the company had underestimated the potential of tablet computers, a trend which dragged down laptop sales, according to an article by Austrian magazine Format cited by Reuters.

"In the last two years, we have put very much energy into the development of new tablets, notebooks and smartphones. We are recovering," Wong said. This would include a range of recently launched touch-enabled Windows 8 tablets and laptops such as the Aspire R7 and Iconia W3 . In May, he had forecast a 5 percent growth in shipments for its second quarter.

Wong added the company would "first of all make a profit again".

According to a Reuters analyst poll, Acer is expected to swing back to a net profit of NT$1.706 billion (US$57 million) in 2013 from a loss of NTT$2.910 billion (US$97 million) in 2012. It's second quarter results will be announced in August.

Topics: Hardware, Tablets

About

Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

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