Book giant Amazon.com has unveiled a new, lower-priced version of the Kindle ebook reader that exchanges ads for a lower upfront cost.
The new device, called rather oddly 'Kindle With Special Offers,' is priced at $25 less than the cheapest WiFi model. The lower price is subsidized by ads that are displayed on the screen saver and on the bottom of the user's home page. Amazon promises that the ads won't interfere with the reading experience.
OK, so what's the deal with the 'With Special Offers' bit? Well, owners will get special offers piped direct to their Kindle. Amazon offers up the following examples:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
Alongside its own promotions, Amazon will also run ads by Visa, General Motors and Proctor & Gamble. In order so that owners only see the ads they want, Amazon is creating a free app and website (coming soon) called AdMash that users can user to pick future screensavers.
What do you think? An interesting way to save a few bucks, or would you prefer the ad-free experience?