Ads should be on 15-20% of visible Web page

The perfect content page design should dedicate more screen real estate (40% to 50%) to the combination of navigation and promotion than to the content or story itself (20% to 30%), along with user-generated content elements (10% to 15%) and advertising (15% to 20%), according to JupiterResearch.

The perfect content page design should dedicate more screen real estate (40% to 50%) to the combination of navigation and promotion than to the content or story itself (20% to 30%), along with user-generated content elements (10% to 15%) and advertising (15% to 20%), according to JupiterResearch.

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