Loxton, a small community on the Murray River in South Australia, will have its telephone exchange upgraded to provide ADSL after more than 200 local businesses and residents registered on the ADSL Demand Register, which was launched last October. Telstra expects to complete the upgrade by May 2004.
"Local communities have the power to bring broadband to their area by using the ADSL Demand Register, and the residents of Loxton have shown how do to it," said group managing director, Telstra Wholesale, Broadband and Media, Bruce Akhurst. "We developed the ADSL Demand Register to encourage broadband take-up and help direct the future rollout to places where the service was most in demand."
Telstra reported that 7,600 Australians had registered with the service to date, or less than two per exchange on average.
"We encourage communities in areas where broadband is not currently available to use the Demand Register to confirm their interest in broadband," said Akhurst. "We also encourage ADSL Internet Service Providers to join the scheme, as people in the community must first confirm their interest for ADSL via their preferred ADSL Internet Service Provider using the Telstra network and who are participants."